Advertisings Fifteen Basic Appeals Essay Example | Topics and Well Written Essays - 1000 words

Advertisings Fifteen Basic Appeals - Essay Example Like most Advertisements aiming to persuade us into buying a certain product or service the advertisement employs a degree of persuasion to the tune of tapping into our emotional financial and sub-rational (Fowles) perspectives and subconsciousness. The aim of any advertisement then in Fowles observation is to permeate the inner layer of the subconsciousness to play with our securities and insecurities. Now coming to this advertisement under analysis it is as mentioned before about a financial services company, from the renowned Toyota Group. The Advertisement claims to be able to help college students in particular with funds and finances to be able to afford a car during their rocky college years when they have no stable source of income. The question here that springs to the mind can be very colloquially put as â€Å"So what’s the catch?†.The catch is what lies in the small print at the bottom of the page which will be discussed later. The first thing of utmost importance here is whether Fowles's psychological analysis that advertisers will try to sell anything to us in a box by packing it to get around the need for rational thinking and critical reflection. The advertisement is all set in white with what seems to be a college freshman displaying all signs of frustration due to some unknown matter in the first instance. Curiosity demands that the reason for this frustration should be traced. The problem here is that in the first instance the Advertisement seems to remind us of old Advertisements for Intel computers or maybe some software. Then it states â€Å"sociology term paper due at 9 am† and then it states that the computer of what is the screaming college freshman has crashed somewhere 45 minutes before the date of submission. At this point the consumer is confused.