Minority Groups And The Minority Group Within Special...

Disproportionality refers to the overrepresentation or underrepresentation of a minority group within special education programs and services. The disproportionate representation of minority students in special education has been an ongoing and significant matter in education for decades. More and more minority children are being identified as disabled or having an intellectual disability or learning disability. However, in most cases the children are being misdiagnosed and consequently, are being discriminated and penalized in a variety of ways. Some of the leading causes of disproportionate identification are incorrect evaluations, poor assessment practices, and lack of instruction and assistance for minority students. Developing a†¦show more content†¦Thus, these students bring many emotional, physical and psychological issues into the classroom that significantly affects they way they learn, think and complete assignments and tests. So, is it the teacher and administrato r s right to poorly assess these students when these factors are not consideration? One of the leading causes of disproportionate identification in special education is the school and teachers themselves. Minority students are more likely to attend urban, inner city schools where many of the teachers are not as experienced when dealing with racially and ethnically diverse classrooms (Donovan Cross, 2002). Thus, these low-income schools are not going to offer advanced classes or top-notch special education programs or services for students. Referral processes, assessment protocols, and programs for students with special needs are likely to be more advanced in suburban schools. In addition, proper funding is always an issue in education; therefore, many schools cannot afford to hire special education teachers or teacher aides to provide additional help and assistance for minority students. Consequently, these minority students are thrown into special education classes and left on the ir own, to develop better language skills and higher academic achievement. Another factor is the question of racially biased referral and assessment practices. Questions always arise whether teachers are correctly

The Death Penalty Essay - 1740 Words

The Death Penalty The Death Penalty seems to haunt the US mindset. While more countries are dropping the procedure as cruel the US still holds on. Eighty percent of Americans are still for the Death Penalty, citing revenge as the main reason, which is why families are allowed to watch the execution . Organizations like Amnesty International condemn the US regularly, as well as most Democratic nations. What I want to address is why the dialogue is ineffective. The proponents of the Death Penalty make arguments aimed at peoples deepest emotional fears. They develop an idea of revenge within peoples minds by suggesting the death of family members and create sympathy for families victims. On the other hand groups like Amnesty†¦show more content†¦Advocates for the Death Penalty tell stories about people like William Davis and Douglas Gray, who escaped form Stringtown, OK prison on March 16. Both serving life terms for homicide, they stole a vehicle, robbed a womans house for guns and car -jacked a pick-up with two rifles. When found by the police they held an elderly couple hostage on March 24, but eventually Gray gave up, while Davis committed suicide . Proponents then draw on peoples fears by telling them that jailbreaks are frequent for murderers and that states dont report escapes nationally and categorize them differently (Murdock). The main force of this argument is not based on the fact that murderers are escaping punishment, but the cases brought up all involve civilian hostages and horrifying encounters between people and the murderers. The death penalty proponents are playing with peoples fear. They want people to see murderers escaping from jail and looking for cars, guns, and hostages. It is the fear of murderers killing even after they are sentenced to life that proponents want to latch onto. The only way to keep people safe, within this mindset, is to kill the murderer swiftly before they have a chance to escape and murder again. Prison escapes are fairly rare. In all fifty states, from 1995-1999, there were only 36 prison escapes. 33 escapes involved inmates assigned to minimum security or inmates with work-permits for outside theShow MoreRelatedThe Death Penalty Is Justified1143 Words   |  5 PagesAllison Shu 2/25/16 Period 2 Objective paper on the death penalty Capital punishment is legally authorized killing as punishment for a crime. The death penalty questions the morality of killing a person as justification for their crime. It also brings to question whether the death penalty actually serves as a deterrent for crime, and that some of the people executed are found innocent afterwards. 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Some argue that death is a necessary retribution for murderous cases - but is it effective morally? Revenge only glorifies violence, which is most definitely not the message the world strives to display. The death penalty is a negative form of punishment and insinuates a harsh reflection of society economically, politically, and socially. Read MoreEssay on Death Penalty - Herrera vs Collins1337 Words   |  6 PagesDeath Penalty - Herrera vs Collins The Supreme Court addressed the constitutionality of executing someone who claimed actual innocence in Herrera v. Collins (506 U.S. 390 (1993)). Although the Court left open the possibility that the Constitution bars the execution of someone who conclusively demonstrates that he or she is actually innocent, the Court noted that such cases would be very rare. The Court held that, in the absence of other constitutional violations, new evidence of innocence is no

Malaica Hotels Decarbonising Strategy Free Solution

Question: Discuss about theMalaica Hotels Decarbonising Strategy. Answer: Introduction Energy is responsible for 60% of many organizations carbon footprint, and hotels can reduce this percentage by using low-cost but highly efficeint green energy initiatives that will produce excellent results (How to reduce energy, 2015). Hotels are taking action to keep their hotels in business and reduce the impact of their activities on the environment but they do not have enough tools to make sure their structures are constrained regarding their sustainability standards. One way in which they can strengthen the value of their brands sustainability policies is by including sustainability clauses in their operating agreements that define the measures that can be included, and their mode of regulation (Ricaurte, 2011). Energy is easy to monitor, control and reduce. Hotels can calculate their carbon footprint using the Hotel Carbon Measurement Initiative (HMCI) tool (Carbon calculation, 2014). Green hotels are properties that can be sustainable environmentally, with the management bei ng willing to put measures in place that save on water, energy, and reduce waste accrued form solid matter as it saves money to protect the earth (Green Hotels Association, n.d). Malaica Hotel understands that bold steps in energy conservation have to be taken in order for the hotel to rise above its competition and stay relevant in the industry. One of its goals is to decarbonise hotel operations and use energy saving measures. It is a 4-star hotel that has many facilities and amenities, all using a lot of energy. The hotel has 100 rooms, 3 restaurants and kitchens, 1 laundry outlet that is attached to the housekeeping department, 2 swimming pools, a spa, gym and quad biking within its large parcel of land. The hotel plans to increase its room capacity by 50% either by adding a storey to existing structures, or by building on the acreage available. It plans to increase its room capacity in line with energy saving standards. As the Project Manager of the hotel, I have been tasked with reviewing its carbonizing strategy by 2020. I will explain Malaica Hotels property CO2 emissions and how we will achieve energy efficiency in pursuit of this goal. The reduction of the hotels energy costs will create significant increases in revenue because energy prices and consumption rates are high at the moment. Malaica Hotel is a large business, with a huge consumption of energy. The facilities are in different buildings, leading to a less energy efficient mode of energy conservation. If the facilities had been constructed in one building, the cost of energy would have been lower. The local energy policies have affected the price of energy and the CO2 emissions, leading to high prices and consumption. The growth in hotel occupancy and new standards of living and consumption has led to an increase in our energy consumption. More facilities and services have been added over the years, with more intensive use of appliances and operating equipment. There are over 1,000 light fixtures in the hotel and they all consume a lot of electricity. Malaica Hotel consumes a lot of energy through temperature regulation for heating, hot water and air conditioning. It can reduce this overuse by setting temperature levels that are moderate inside the properties to avoid the extremes of temperatures being either too hot or too cold. Thermostats should be installed in the rooms to regulate the heating and water temperatures. The air conditioning systems will be renovated to include thermostats that are cooled down when no guests are using the facilities. Many of the rooms in the hotel have light bulbs that are high-consumption. We will install low-consumption bulbs and energy saving mini bars and TVs. Motion sensors installed in the guest rooms will automatically turn lights on or off when a person walks into a room or leaves it, and key cards will also be used for the rooms to stop usage when rooms are vacant. Our kitchen cookers use an average of 0.45 kg CO2 per kWh, therefore energy efficient stoves should be installed. The refrige ration systems are vast in the hotel due to the many activities undertaken that create a demand for cold drinks. Their use should be minimized and energy rated in order to reduce the CO2 emissions (Gill et al., 2012). Appliances in the kitchen should be changed to the energy-efficient kind and the kitchen grease generated should be turned into bio-dynamic fuel. The laundry department generates high CO2 emissions, so towels and linens should be reused, if guests allow it, with energy efficient equipment being used to clean all laundry. In our offices, electronic appliances will be used minimally and computers will be switched of when not in use. Renewable energy technology produces energy received from nature like the sun and wind, resulting in less dependence on fossil fuels (Yalcintas Kaya, 2009). Solar panels will be installed in all of Malaica Hotels facilities, especially for water heating, in order to reduce on electricity consumption. The panels will be used continuously and exclusively during the warm seasons of the year. The hotel staff should be trained on energy saving measures, and guests awareness on the same issue is to be raised. Huge savings can be realized by asking guests who are staying for more than one night to reuse their towels and bedding. This will save energy for the hotel, water and staff time. However, the program of reuse, if it is to be successful, must be followed through. The hotel is paying almost 40% of the energy bill towards reheating water. Its steam and hot water needs are huge, and the laundry system should provide an opportunity to reduce energy costs. Washing machines should be loaded to the nominal capacity. In the plans to build 50 more guest rooms, Malaica Hotel will use green energy. The new rooms will adopt new cost saving methods of heating and lighting. The building design technique used will maximize on the available sunlight and incorporate natural ventilation to reduce on the energy use. The building will have lots of shade for the periods when the temperature is too high. All of the above are goals that Malaica Hotel plans to implement by 2020, to help in the reduction of our carbon footprint, save energy and make more profits due to a reduction in expenditures (Schmidt, Schneider Hoffmann, 2012). Waste is a useful resource that can be used to reduce energy requirements. Malaica Hotel can use it to generate energy, thereby reducing its carbon emissions. Composting of waste would also reduce the hotels carbon emissions to a huge percentage. Bottled water, which is preferred by all of our guests, takes up a lot of energy in its processing and transportation. The bottles used for the water are mostly non-degradable, leading to a destruction of the environment. Therefore, Malaica Hotel should have two options. One is to ask the clients to use our tap water which is very clean and safe for consumption. The other would be for the hotel to bottle its own water with recycled bottles, in order to reduce the environmental impact. Malaica Hotel will engage in Corporate Social Responsibility (CSR), in order to adopt sustainable measures that will contribute to sustainable economic development. CSRs are defined as the basic principles by which a hotel can practice sustainability (Bohdanowicz Hawkins, 2011). The initiatives instituted voluntarily by Malaica Hotel will help the hotel to practice responsible business practices and improve on service performance by the use of standardized responsible business policies. The measures used will also increase the efficiency of the services offered in all the facilities. The hotel clients will also have a better experience, if they cooperate, towards lessening the carbon footprint of the hotel as they enjoy the services provided. The dependence by many organizations on fossil fuels needs to be reduced; therefore an alternative energy supply is critical in shifting the energy supply to more sustainable options. Energy-efficient and renewable energy technologies should be used to reduce the carbon footprints of hotels (Cabrini, 2009). There are some experts who have accused hotels of green washing (Abraham, 2009). There has been a rise in the number of hotels that are using green energy but some of them are accused of using it only as a marketing ploy to attract customers without providing the actual green measurements. Yet, there are hotels that actually implement the green measures to reduce costs and for their social responsibility (Abraham, 2009). Energy conservation saves costs, and studies indicate that 20% energy savings can be instituted by adding energy conservation and energy-efficiency measures in hotels (Bohdanowisz Hawkins, 2011; Kok, McGraw, Quigley, 2011; Simpson et al., 2008). There has been an existing gap between the motivations for companies to adopt sustainable energy measures, and the actual use of these measures. These motivations have been studied with perspectives on what prevents hotel managers from adopting sustainable measures (Graci, 2008). Some managers avoid implementing the measures because they see them as being an unnecessary expenditure, while others see the measures as being too expensive to implement. Many prioritize cost-effective measures with the aim of bringing recognition to their efforts at work. They invest in sustainable practices that will be visibly seen and appreciated by their guests as they facilitate marketing of their green efforts. References Abraham, P. (2009). Green hotels: A fad, ploy or fact of life? International Journal of Hospitality Management, 28(1), 1. doi:10.1016/j.ijhm.2008.09.001 Bohdanowicz, P., Hawkins, R. (2011). Responsible Hospitality: Theory and practice by Rebecca Hawkins, Paulina Bohdanowicz (Paperback, 2011). Goodfellow Publishers Limited. Retrieved from https://www.ebay.co.uk/ctg/Responsible-Hospitality-Theory-and-PracticeRebecca-Hawkins-Paulina-Bohdanowicz-Paperback-2011-/97625301 Cabrini, L. (2009). From Davos to Copenhagen and beyond: Advancing tourisms response to climate change. Presented at the UN Copenhagen Climate Change Conference, Madrid, Spain: UNWTO Carbon calculation tool. (2014). Green Key. Retrieved from https://www.greenkey.global/online-hcmi/. Conrady, R., Buck, M., Viehl, P., Tittel, K. (2011).Trends and issues in global tourism 2011. Heidelberg: Springer Graci, S. (2008). Environmental commitment in the tourism accommodation industry in Sanya, China. Univesity of Waterloo, Waterloo. Retrieved from https://uwspace.uwaterloo.ca/handle/10012/6/simple-search?query=sonya+graci Gill, S, Chatha, G, Tsolakis, A, Golunski, S, York, A 2012, 'Assessing the effects of partially decarbonising a diesel engine by co-fuelling with dissociated ammonia',International Journal Of Hydrogen Energy, 37, 7, pp. 6074-6083, British Library Document Supply Centre Inside Serials Conference Proceedings, EBSCOhost, viewed 10 October 2016. Kok, N., McGraw, M., Quigley, J. M. (2011). The diffusion of energy efficiency in building. American Economic Review, 101(3), 7782. doi:10.1257/aer.101.3.77 Koh, S, Genovese, A, Acquaye, A, Barratt, P, Rana, N 2013, 'Decarbonising product supply chains : design and development of an integrated evidence-based decision support system ; the supply chain environment analysis tool [SCEnAT]',International Journal Of Production Research : American Institute Of Industrial Engineers ; Society Of Manufacturing Engineers, 51, 7, pp. 2092-2109, ECONIS, EBSCOhost, viewed 10 October 2016. Ricaurte, E. (2011). Developing a sustainability measurement framework for hotels: Toward an industry-wide reporting structure. Cornell Hospitality Report. Simpson, M., Gossling, S., Scott, D., Hall, M., Gladin, E. (2008). Climate change adaptation and mitigation in the tourism sector. In the International Seminar on Climate Change Adaptation and Mitigation in the Tourism Sector: Frameworks, Tools and Practices. Paris, France: UNEP, University of Oxford, UNWTO, WMO. Schmidt, T, Schneider, M, Hoffmann, V 2012, 'Decarbonising the power sector via technological change differing contributions from heterogeneous firms',Energy Policy, AGRIS, EBSCOhost, viewed 10 October 2016. Yalcintas, M., Kaya, A. (2009). Conservation vs. renewable energy: Cases studies from Hawaii. Energy Policy, 37(8), 32683273.

Harley Davidson International Management Essay Example For Students

Harley Davidson International Management Essay I.Summary of the case study Harley-Davidson rockers idolSo, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebration, we can see how recognized this brand is for the owners, or should I say fans. Indeed, this case also shows how the strategy and the marketing of Harley-Davidson are good; because Harley has fans and they will do all they can for their bikes and their brand. For its 100th year, Harley Planned for selling 290 000 bikes. And in 2002, the firm reported a gross profit of US$ 1.4 billion on US$ 4 billion sales. But, its history has never been so easy. Indeed, after 50 years of growth destroying the local competition in the US, Harley has known almost 20 years of hard competition in his market, and especially with Honda. And seeing a deterioration of its market share (only 30%), Harley has decided to abandon overseas markets. 1969 saw Harley-Davidson merge with the American Machine and Foundry Company (AMF). The merger would last until 1981, when 13 senior executives from Harley Davidson buy back the company. After the buyout is made official, the phrase The Eagle Soars Alone becomes a rallying cry. So, this merger has ensured Harley-Davidson to continue its development and its improvement, and succeeded its come back in the first line. This new team achieved this thanks to a good marketing strategy, in other words creating customer value. This new strategy has ensured to create the feeling for the owners to belong to a family, such as the Harley Owners Group. One of the key issue of the new strategy is thus to accord importance to fidelity. The most interesting point of this case is that Harley has different marketing strategy according to countries. Indeed, in some markets (US, Australia, Japan, Spain, Denmark) Harley-Davidson tries to attract new customers using advertisements, but in other markets such as the Europe, the strategy is more the usage of the promotion in specialized magazines. Another interesting point is that the Harleys market shares in Europe in very low although the Europe market represents 35% of the worldwide large motorcycle market. This case study shows too that Harleys customers are not the metal bikers customers who used to be in the past. Indeed, Harley-Davidson attracts now more profession such as lawyers or doctors about 45 years with a medium income level. And, according to customers, buying a Harley-Davidson, it is like a dream and the possibility to be a part of the myth. The dream is about to escape the bored life riding a Harley-Davidson which is relaxing. But, the brand stretching strategy of Harley-Davidson didnt have the expected effects. Indeed, products such as wine and cosmetics (with a partnership with LOreal) have not a high volume of sales. However, products such as leisurewear and fashion ranges feel better. So, the main issue of this case study is to know why Harley-Davidson has chosen different strategies according to markets, understand the idea of the brand stretching strategy of Harley-Davidson, and also to give some recommendations and ideas for the marketing strategy of Harley-Davidson. II.Strategy of Harley-Davidson1.Marketing environmental analysisFirst of all, Harley-Davidson has realized since the 80s an impressive marketing strategy giving to Harley-Davidson a brand name more than ever recognized, even compared to its first 50 years. Indeed, the strategy was not to focus on reducing the costs, or on the distribution improvement, but the main element was to create customer value. In other words, H-Ds will was to give more credibility, trust, safety, desire, quality of product and service, and thus fidelity to its brand. And in order to reach that goal, H-D centralized its marketing on these topics, creating for example a Harley Owners Group who rallies more than 900 000 members worldwide (www.harley-davidson.com). The main interest of this group is to ensure members to know each other, and become a second family who share the same interests, wills, and thoughts. And this strategy ensures Harley-Davidson to maintain a strong relationship with its customers, and thus a strong brand name all over the world. According to customers, the owners of H-D say that this brand understand them and their needs, and also that they are always there if a problem appears. These remarks can be linked with Harley-Davidsons values. Indeed, according to H-D Our values are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.(www.harleydavidson.com); these values are:Be FairTell the TruthKeep Your Promis esRespect the IndividualEncourage Intellectual CuriosityWe can also link this strategy with the mission statement of Harley-Davidson: We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segmentsHarley Davidson Inc. So, through these first elements of explanation of Harleys success, we can clearly see what Harley-Davidsons strategic objectives are. Indeed, in order to be successful, organizations must determine clear financial and strategic objectives. Thompson-Strickland, in his book (Strategic Management, eleventh edition), outlined a number of strategic performance objectives and Harley-Davidson applied some of these. Harley-Davidson focused on gaining a greater market share, achieving higher product quality than rivals, maintaining a stronger reputation and a better branding strategy than its competitors, increasing levels of customer satisfaction and finally attaining stronger customer loyalty. Thanks to the establishment of the strategic objectives of the company, managers can decide what the main goal of the company is, and therefore decide on the companys strategic intent. When Yamaha challenged Honda in the Japanese market, Honda responded with Yamaha wo tsubusu (We will crush, squash, slaughter Yamaha). Strategic intent gives direction to the company and a commitment to winning. The strategic intent of Harley is based on creating a culture both within and outside the organization. Thanks to this culture a strong bondage is created between the company and its customers. The product takes second place while the emotions associated with the brand becomes the most important value. This separates them from their competitors, as this culture is difficult to recreate. Their approach allowed them to lead the way in the U.S. and Asian marketsAccording to Jeffrey L. Bleustein, Chairman and Chief Executive Officer of Harley Davidson, We have the very important job of providing our customers with more than just motorcycleswe provide a complete motorcycle experience through our products, unique services and memorable events. And we are constantly making that experience better by building relationships with the people who ride our motorcycles (code of conduct). Their business philosophy is built on bringing people together and creating communities. In the 60s and 70s Harleys strategic intent was based on going shoulder-to-shoulder against the predominantly Japanese companies. Harley could not compete on the price level, and the Japanese products were of superior quality, Harley decided to compete in other areas. Their new strategy was to connect with people on an emotional level. They are not selling a product but a way of life, a way of thinking. Harley changed its strategy from selling products to selling community. If theres one secret to our enduring brand and the passion it ignites in our riders, its that we deliver these experiences, rather than merely a collection of products and services, explains a manager from the company. The example of the Saturn shows how successful such as strategy is. The Saturn is a practical, unsexy, utilitarian car, priced for people who do not find joy in haggling on price. But like Harley Davidson, there is a sense of community among owners. People come into the dealership on Saturday morning; they have free car washes, coffee and donuts. They talk to each other and have one thing in common which is their car. This strategy to bring people together builds a sense of unity with the organization and creates strong brand loyalty. And the fact that H-D has developed a Brand stretching strategy can also be an element of Harleys success in developing relationships with customers. Indeed, owners can buy other Harleys products than bikes; it means that they can be more than a biker, they can join Harleys group buying leather accessories or clothes, and even cosmetics. So, the marketing strategy of Harley-Davidson is successful, especially in the US, because US people have more that kind of mind. Indeed, Harleys spirit is a distinct family, a second way of living. And, this is the most important because corporate personality has a big impact on business success (Book of International Business, Stuart Wall Bronwen Rees, 2004, Prentice Hall). And now, the main issue for Harley-Davidson is to find the way for improving its sales in Europe and in Asia. 2.International StrategySince the end of the 80s, Harley-Davidsons strategy has been changed, trying to break into the European market. So, in 5 years the production has doubled (tripled in 8 years). Indeed, according to Jean-Luc MARS, CEO of Harley-Davidson France (www.moto-station.com), the actual growth is the result of all the work done during the last 15 years. According to him, Harley has worked a lot since the end of the 80s (without talking about the H.O.G or other events) on the local market penetration (commercial, network, image/marketing), but also on the improvement of the manufacturing production quality. III.Strategic PlanningIn order to know what are the issues Harley-Davidson has to focus on for its international development strategy, it is important to have more acknowledge about the market, and also about itself. Indeed, strategic decisions can be made only if we have all the information needed about itself (competencies, financial health), and its market (competit ors, forecasts). And, the best way to reach this goal is to do an external and internal Analysis. So, this is all about strategic planning which aims are to define firms missions and objectives, but also to find growth opportunities and what could be a threat in the future. And, according to Kenneth Andrews of the Harvard Business School, corporate strategy is the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue (Book of International Business). 1.External analysisa.P.E.S.T AnalysisThis analysis means that external factors operates on firms and can be an element to take in account to implement the strategy. Indeed, these factors are Political, Economic, Social, and Technological. PoliticalLaws exist in each marketplace, governing levels of pollution, plant emissions and the working environment. The Harley Company needs to be made well aware in advance of safety environmental standards in order to fully comply, therefore avoiding bad publicity and possible financial and legal repercussions. According to Harleys Code of Conduct, one of the environment responsibilities is Preserving the planet and Consider the environmental impact of business decisions before proceedings. There is an act in France, for example, governing motor noise emissions, and this is naturally quite relevant to Harley as its owners take pride in the engines loud noise. Following the tragic events of September 11th 2001, Americans are said to have become more patriotic which will no doubt have led to them taking increased pride in all things American. Harley is seen by many as one of the greatest U.S. symbols and will have achieved an evermore endearing place in the hearts of Americans. Virtual Reality1 EssayAnother weakness of Harley-Davidson is the narrowness of the product line. Some stock market analysts have predicted that Harley-Davidson is a disaster waiting to happen because the company is a one product company. Competitor brands have more than one product line and in the long run will be able to invest more trying to eat away the market share of Harley-Davidson. IV.Strategy to implement1.Strategic issuesAccording to me, and according to the strategic planning, there are four strategic issues that Harley-Davidson has to face with. The most important is the European market where H-D has to increase its sales, then, linked with the first issue, there is a fierce competition with the Japanese firms such as Honda and Yamaha. The other issues are the women market and the accessories which are in decline. So, as we know, Harley-Davidson is not very famous in Europe where Harleys market share of 650 cc plus motorcycle is less than 7% (6.6%), while in North America Harley-Davidson has a huge market share (46.4%), 21.3% for the Asian market. The main industry competitors are Honda, Suzuki, Yamaha, Kawasaki and BMW. Harley-Davidson is the market leader in the U.S. market with 46.4% market share. Their domestic position is quite secure however the rival companies are all aiming to increase their impact on the North American market. Honda remains the main competitor with a 20.2% market share in North America. Even though they trail behind Harley in the high profit market for heavy bikes, Honda sells more bikes worldwide than Harley-Davidson. Honda provides a wider selection of products ranging from super sport bikes, cruisers, scooters and motor cross bikes. The popularity of cruiser bikes is increasing and last year the registrations for heavy weight motorcycles rose by 22%, but Harleys share fell from 50.2% in 1997 to 46.4% in 2002. This means that companies like Honda are quite successful in taking customers away from Harley. Rival manufacturers such as Kawasaki or BMW have all made a serious attempt to establish them at the heart of Harleys market. The Japanese bikes were often considered to be sissy cycles by Harley lovers. This image is slowly changing and the Japanese companies are trying to out Harley the Harley models. Yamaha motor USA is starting to improve its position in its various markets. The U.S. sales have increased for 47% since 1998. Despite these successes, companies have had a tough time in creating an image for themselves particularly in the cruiser markets. Harley continues to dominate the U.S, market and is also the leader in the Asian/Pacific markets with 21.3% market share. So, compared with Honda, its main competitor, H-D is better in North America and in Asia-Pacific, but certainly not in Europe. What is very interesting, it is the fact that the Asian market is more or less equitably shared. In other words, there is not too much gap between all the competitors, especially between Harley-Davidson and Honda (21.3% against 19.1%). But, this is totally different in Europe for Harley-Davidson who has only 6.6% of market share. So, to my mind, this market is the most promising. Thats why Harley-Davidson has to focus especially its marketing in the European market in order to win market shares, and reduce the gap between its competitors. Moreover, Harley net revenue in Europe is the second behind the U.S. With only 6.6% of market share the European market is already the second net revenue. So, if Harley succeeds in increasing its market share in Europe, its net revenue could be in high growth. Then, in order to fully understand its market, and in order to compete in a more serious way its competitors, Harley-Davidson must identify the distinct segments that their competitors focus on and what distinctive product service benefits they offer. Hondas activities are forcing Harley-Davidson into a niche market. The company is known for its flexibility and is progressively introducing bigger and better bikes. The Japanese manufacturer is starting to increase its competitive pressure by applying some of the strategies implemented by Harley. Honda is beginning to improve its relations with its customers and is also trying to build a sense of community among its customers. The Honda Rider Club of America is Hondas attempt to achieve the same sense of belonging Harley bikers have with their beloved brand. The club allows customers to gain 24-hour emergency roadside services. The club also organizes a number of events and rallies for the Honda fans. Honda is also trying to create the next generation of loyal Honda bikers. Honda organizes a number of Motor-Cross Camps for young riders. Some of the main activities include riding courses races and riding trips and family activities, the main way to gain the loyalty of young bikers wh o will hopefully stay loyal to the brand, as they get older. These community-building strategies are proving to be extremely beneficial for the Japanese firm. The Honda new models such as the Shadow 750, the VTX 1300S are Hondas attempts to steal some of Harleys market share by recreating the Harley feel. Superior technology is the main strategy to achieve this goal. Yamaha is also trying to outperform Harley and is improving its mass customization skills. The Yamaha website offers a section that allows customers to design their own bike and choose the look and functionality they desire. The interface ensures customers to choose from 75 Yamaha accessory items and makes it easy for the customer to purchase the bike online. The Yamaha V Max model, the Drag Star, and the Road Star models attract customers with their slick design and technological tweaks. The Yamaha sports models are also very successful and the company is still maintaining a strong position in world markets. European rivals are also trying to make an impact on this lucrative market. Italys Moto Guzzi recently introduced the V11 EV custom cruiser. BMW introduced 3 models of its R1200C cruiser and thanks to clever advertising is beginning to improve its position in the U.S. and Asian markets. According to the website www.moto-station.com, only 12% of the Harleys customers are females. But female bikers are more and more interested by bikes. And Yamaha and Kawasaki are trying to take advantage of this growing interest of female bikers and many of their ads feature women on motorcycles. Harley has already understood this new opportunity. Indeed, Harley has made an advertising showing a woman on a Harley-Davidson. Here is the main topic of the publicity: A man is admiring a Harley-Davidson motorcycle thats parked on the street. An attractive woman passes by and says nice Harley, which is all the guy needs to start flirting, boasting that he likes to live on the edge, etc. Unfortunately for him, the real Harley owner chooses that moment to arrive and climbs aboard her bike. His reaction is to try to convince the object of his affection that the bike is being stolen right in front of them in broad daylight. And, another key issue for the future is the problem of the accessories. Indeed, those products such as perfumes or cosmetics are decreasing a lot. So, Harley-Davidson should take a decision about this unsuccessful strategy of brand stretching. But, this strategy has a lot of success regards to the leatherwear and fashion area. According to me, Harley-Davidson should continue to improve this brand stretching and not leave the market of cosmetics and perfumes. Indeed, this is this strategy that has ensured the customers to be able to belong to a second family, and has allowed to Harley this reputation to be closer to the customer. If you remove the cosmetics and perfumes, some fans could lose something and could change their mind about Harley-Davidson. Indeed, the History of H-D is all about fans. Furthermore, the female market is growing a lot, and is for sure the best way for Harley to regain some market share in this brand stretching. 2.RecommendationsFirst of all, Harley-Davidson should find a new approach to its European marketing campaign in order to conquer European markets. Indeed, in Europe, Harley-Davidson is not yet a culture as it is in the United States. Maybe, the design of the bikes, or the size, are not adapted to the European market where roads are not as big as in the U.S., and where the circulation in big cities does not allow to ride a big cruiser bike, and for sure does not ensure pleasure in riding such a bike with a lot of cars all around. But, it is maybe the same in the U.S. cities but there are much more possibilities to enjoy riding a Harley thanks to big and large roads such as the famous road Route 66. And, in order to face with this problem, Harley has developed a new bike particularly adapted to the European market (www.moto-station.com), presented the last 24th of January. But, this is not the main problem. Indeed, Harley has to face with a lack of this culture, group, family, and pleasure, which are present in the U.S. So, in order to give these sensations in Europe, and establish a stronger image, Harley should realize an advertising campaign putting forward those elements of recognition of the Harley Group. Here are some ideas about what could be the advertising campaign: A bike is going very fast, not a Harley-Davidson. Another bike, a Harley-Davidson, is not going fast with the new Harley. The man on the first bike makes fun of the second bike and passes it. But, they meet each other on a red light. The scenario continues in this way and each time they meet each other on a red light, more Harley-Davidsons bikes are present. Its like they know each other, shaking hands and talking So, the message of this ad will be the pleasure to ride with a Harley, without stress and relaxed. So, at the end, the message could be Ride without stress, let yourself be guided by your instinct. And above it we could see the slogan The Eagle Soars Alone. Other promotions could be present in specialized magazines. Indeed, this strategy could ensure Harley-Davidson to touch more people in the target. This idea could be present in different kind of magazines in order to touch specified targets. So, magazines for women can be used in order to contact the female market, non-bikes magazines in order to touch non-bikers, and bikes-magazines in order to keep the brand name and the recognition of the owners. Then, to my mind, another problem of Harley-Davidsons strategy is the fact that H-D is only present in one segment, the cruisers. Indeed, its competitors such as Honda or Yamaha are presents in all segments (sport, cross-country, cruiser, ). According to me, this is the reason why the median age of Harley riders is growing up. So, Harley-Davidson should try to go to other segments, in order to diversify its customers. Harley has well understood this promising gap in the market, buying back the firm Buell, famous for sport bikes. And, according to Jean-Luc Mars, CEO of Harley-Davidson France, Buell ensures to conceive radical bikes without endanger the foundations of Harleys brand. Buell also ensures to develop internally Harley-Davidson France and its network, our entire acknowledge of the bikes market, and to innovate on original marketing techniques. But, this is the first step in this promising segment, where young people are for sure the more present. Honda and Yamaha, for instance, are very well recognized in this market. And, according to me, the reason is the fact that they are present in grand prix doing races and winning championships, and thus becoming famous all over the world. Indeed, races can prove the quality, the competitiveness, and the reliability of a brand. It is not a hazard that Honda won from 1994 to 2003 the 9 championships in the biggest and the hardest class, 16 championships won in total.

Global economy and its impact on global south Essay Example

Global economy and its impact on global south Essay In large number of developing countries, globalization has helped poverty reduction. However aftermath of September 11, and the worldwide economic slowdown hit the poor hard.According to a study that 24 developing countries which integrated into the global economy over two decades ending in the late 1990s achieved higher growth in incomes, longer life expectancy and better schooling. These countries, home to some 3 billion people, enjoyed an average 5 percent growth rate in income per capita in the 1990s compared to 2 percent in rich countries. However, not all nations got integrated in the global economy, especially the sub-Saharan Africa, the Middle East, and the former USSR, the combined population of thesea areas is two billion people. The countries economies in these got shrunk, giving rise to poverty.Though Globalization is very powerful force for poverty reduction, too many countries and people have left behind. The reasons cited for this exclusion are poor governance and poli cies in non-integrating countries, tariffs and other constraints that poor countries and poor people face to access rich country markets and for turning down development assistance. Reversing globalization isuntenable, and curtailing globalization with nationalism and protectionism does harm well-being of people in developing countries.Globalization had a diluting effect on state powers, and illustrated how global forces can transform an individual life, and also scope for an individual to expand connections around the world. The individual lives got affected not just by their local communities, but also by economic, political, and cultural processes or forces that operate globally. Globalization has led to various developments in economic, cultural, and political spheres. In the global economy the countries are depended on global forces, increasing interdependence among developing countries.Choice and inequalityHowever, globalization has put developing countries at risk of widening the income inequalities. The choice of trade liberalization provided access for cheaper products, raw materials and goods that drastically affected local industries such as garments, manufacturing and services. Local industries and manufactures were no match to big multinationals, thus they have go out business.   However, certain technologies and technology-related manufacturing such as assembling parts, software and other mechanical parts thrived.   The existing inherent inequalities in the current global trading system is hurting developing countries at the expense of developed countries. The US and Western nations manipulate institutions of globalization such as the World Bank and the International Monetary Fund (IMF) to pressurize less economically secure nations to provide access to their markets to free trade while safeguarding the weaker segments within their societies.Three differences between gender and raceGlobalization and the financial crisis had increased discrimi natory practices against women such as dehumanization of and violence against women, and the feminization of poverty. That, in turn, had facilitated the expansion of illegal industries. Trafficking of women and children. Migrant workers who are vulnerable are tricked and forced into prostitution by unscrupulous agents.Illegal immigrants and refugees do not have access to education, legal resources, or health and social services. The research has indicated that men and women are affected differently by trade policies and performance due to different locations and command over resources within the economy.   The gender-based inequalities impact differently on outcomes as they are based on economy and sector; as such, yielding unexpected results due to trade liberalization policies.ReferenceDunkin, A. (2005). Globalization: A portrait of exploitation,  Ã‚  Ã‚  Ã‚  Ã‚   inequality, and limits. Retrieved on December 11, 2006 from http://globalization.icaap.org/content/v5.2/dunklin.ht ml

A List of Radioactive Elements

A List of Radioactive Elements This is a list or table of elements that are radioactive. Keep in mind, all elements can have radioactive isotopes. If enough neutrons are added to an atom, it becomes unstable and decays. A good example of this is tritium, a radioactive isotope of hydrogen naturally present at extremely low levels. This table contains the elements that have no stable isotopes. Each element is followed by the most stable known isotope and its half-life. Note increasing atomic number doesnt necessarily make an atom more unstable. Scientists predict there may be islands of stability in the periodic table, where superheavy transuranium elements may be more stable (although still radioactive) than some lighter elements.This list is sorted by increasing atomic number. Radioactive Elements Element Most Stable Isotope Half-lifeof Most Stable Istope Technetium Tc-91 4.21 x 106 years Promethium Pm-145 17.4 years Polonium Po-209 102 years Astatine At-210 8.1 hours Radon Rn-222 3.82 days Francium Fr-223 22 minutes Radium Ra-226 1600 years Actinium Ac-227 21.77 years Thorium Th-229 7.54 x 104 years Protactinium Pa-231 3.28 x 104 years Uranium U-236 2.34 x 107 years Neptunium Np-237 2.14 x 106 years Plutonium Pu-244 8.00 x 107 years Americium Am-243 7370 years Curium Cm-247 1.56 x 107 years Berkelium Bk-247 1380 years Californium Cf-251 898 years Einsteinium Es-252 471.7 days Fermium Fm-257 100.5 days Mendelevium Md-258 51.5 days Nobelium No-259 58 minutes Lawrencium Lr-262 4 hours Rutherfordium Rf-265 13 hours Dubnium Db-268 32 hours Seaborgium Sg-271 2.4 minutes Bohrium Bh-267 17 seconds Hassium Hs-269 9.7 seconds Meitnerium Mt-276 0.72 seconds Darmstadtium Ds-281 11.1 seconds Roentgenium Rg-281 26 seconds Copernicium Cn-285 29 seconds Nihonium Nh-284 0.48 seconds Flerovium Fl-289 2.65 seconds Moscovium Mc-289 87 milliseconds Livermorium Lv-293 61 milliseconds Tennessine Unknown Oganesson Og-294 1.8 milliseconds Where Do Radionuclides Come From? Radioactive elements form naturally, as a result of nuclear fission, and via intentional synthesis in nuclear reactors or particle accelerators. Natural Natural radioisotopes may remain from nucleosynthesis in stars and supernova explosions. Typically these primordial radioisotopes have half-lives so long they are stable for all practical purposes, but when they decay they form what are called secondary radionuclides. For example, primordial isotopes thorium-232, uranium-238, and uranium-235 can decay to form secondary radionuclides of radium and polonium. Carbon-14 is an example of a cosmogenic isotope. This radioactive element is continually formed in the atmosphere due to cosmic radiation. Nuclear Fission Nuclear fission from nuclear power plants and thermonuclear weapons produces radioactive isotopes called fission products. In addition, irradiation of surrounding structures and the nuclear fuel produces isotopes called activation products. A wide range of radioactive elements may result, which is part of why nuclear fallout and nuclear waste are so difficult to deal with. Synthetic The latest element on the periodic table have not been found in nature. These radioactive elements are produced in nuclear reactors and accelerators. There are different strategies used to form new elements. Sometimes elements are placed within a nuclear reactor, where the neutrons from the reaction react with the specimen to form desired products. Iridium-192 is an example of a radioisotope prepared in this manner. In other cases, particle accelerators bombard a target with energetic particles. An example of a radionuclide produced in an accelerator is fluorine-18. Sometimes a specific isotope is prepared in order to gather its decay product. For example, molybdenum-99 is used to produce technetium-99m. Commercially Available Radionuclides Sometimes the longest-lived half-life of a radionuclide is not the most useful or affordable. Certain common isotopes are available even to the general public in small quantities in most countries. Others on this list are available by regulation to professionals in industry, medicine, and science: Gamma Emitters Barium-133Cadmium-109Cobalt-57Cobalt-60Europium-152Manganese-54Sodium-22Zinc-65Technetium-99m Beta Emitters Strontium-90Thallium-204Carbon-14Tritium Alpha Emitters Polonium-210Uranium-238 Multiple Radiation Emitters Cesium-137Americium-241 Effects of Radionuclides on Organisms Radioactivity exists in nature, but radionuclides can cause radioactive contamination and radiation poisonin if find their way into the environment or an organism is over-exposed. The type of potential damage depends on the type and energy of the emitted radiation. Typically, radiation exposure causes burns and cell damage. Radiation can cause cancer, but it might not appear for many years following exposure. Sources International Atomic Energy Agency ENSDF database (2010).Loveland, W.; Morrissey, D.; Seaborg, G.T. (2006). Modern Nuclear Chemistry. Wiley-Interscience. p. 57. ISBN 978-0-471-11532-8.Luig, H.; Kellerer, A. M.; Griebel, J. R. (2011). Radionuclides, 1. Introduction. Ullmanns Encyclopedia of Industrial Chemistry. doi:10.1002/14356007.a22_499.pub2 ISBN 978-3527306732.Martin, James (2006). Physics for Radiation Protection: A Handbook. ISBN 978-3527406111.Petrucci, R.H.; Harwood, W.S.; Herring, F.G. (2002). General Chemistry (8th ed.). Prentice-Hall. p.1025–26.

Ethical Responsibilities of Australia Essay Example | Topics and Well Written Essays - 750 words

Ethical Responsibilities of Australia - Essay Example Television journalists are also the personalities seen on TV who report on sports, weather, and current events for local and even international television stations (â€Å"TV Journalist†, n.d.). They must have the capacity to think fast and improvise if needed because most of the time, the television journalists are broadcasted live on TV. In a study conducted by Nankervis (2005) in Australia, the television newsroom hirers want to recruit journalists that are â€Å"thinkers with inquiring minds.† They want to hire those who have â€Å"old-fashioned† skills of breaking news not covered in another place (Nankervis, 2005). According to Nankervis (2005), television journalists should have the drive for news, ambition and the confidence. But behind the faces aired on television for reports or news, the personalities are bound to fulfil their job responsively. How can television journalists be said to have complied with their responsibilities? What are the responsibili ties of the journalists? In Australia, most of the media journalists are members of the Australian Journalist Association (AJA), a division of Media Entertainment and Arts Alliance (MEAA) (â€Å"Journalist Code of Ethics†, n.d.). The members of the association are required to obey to the code of ethics (â€Å"Journalist Code of Ethics†, n.d). ... They give a practical form to freedom of expression. Many journalists work in private enterprise, but all have these public responsibilities. They scrutinise power, but also exercise it, and should be accountable. Accountability engenders trust. Without trust, journalists do not fulfil their public responsibilities. MEAA members engaged in journalism commit themselves to Honesty Fairness Independence Respect for the rights of others Australian Journalism Association also commit to obey their Guidance Clause which states that: Basic values often need interpretation and sometimes come into conflict. Ethical journalism requires conscientious decision-making in context. Only substantial advancement of the public interest or risk of substantial harm to people allows any standard to be overridden. Giving information to the public such as news or current affairs, the journalists have the responsibility to comply with the legal and ethical responsibilities of the profession. There are instan ces that television journalist are prosecuted by the concerned or affected members of the society who feel that the media journalists libelled them publicly. Thus it is the responsibility of the television journalists to familiarize with the existing code of ethics and media law where the journalists practice the profession. It is the responsibility of the journalists to know what lines they should not cross because there comes a time that the journalists may offend some people but should make sure that they did not violate any law. With the Code of Ethics guiding the Australian journalists including the television journalists, the journalists are restricted to pursue their own political agendas. They must not alter the truth. They should ensure fairness at all times. Their reports

PD Plans and PD Portfolio Assignment Example | Topics and Well Written Essays - 2500 words

PD Plans and PD Portfolio - Assignment Example However, after reviewing all the options that are available in the field of marketing, I have decided to pursue my career as the head of brand and product management department and I want to render my services in the Fast Moving Consumer Goods Industry. My aim is to work in any of the well-reputed Multinational Corporations and for that I will definitely incorporate all the necessary skills and knowledge achievements in my PDP.  I have decided about the objectives that I want to achieve through my PDP so that I can enter the professional world equipped with all the mandatory skills to make a prospering career in my selected profession. According to the U.S. Bureau of Labor Statistics, the demand of marketing professionals will continue to increase at an accelerating rate.  Therefore, the field of marketing will be more competitive in near future and in order to get qualified for the best positions in the well-reputed organizations, the graduates will have to make sure that they h ave competitive edge over their competitors. Hence, the graduates will have to prepare themselves for their career well in advance by developing their PDP during their academic years so that they can give a tough competition to other graduates (Moon, 2004).When I was considering the options for my career, I never gave a thought of making my career in the marketing field. Initially, I wanted to enter the field of Arts as I love to do a lot of creative works and it helps me to do something innovative on my own.... The best job options in the field of marketing are advertising, product development, brand and product management, global portfolio management, business to business marketing, international marketing, retail management, project planning, new product planning, marketing research, Sales and sales force management and marketing management science and systems analysis (All Business Schools, 2009 and Eller College, 2010). However, after reviewing all the options that are available in the field of marketing, I have decided to pursue my career as the head of brand and product management department and I want to render my services in the Fast Moving Consumer Goods Industry. My aim is to work in any of the well-reputed Multinational Corporations and for that I will definitely incorporate all the necessary skills and knowledge achievements in my PDP. I have decided about the objectives that I want to achieve through my PDP so that I can enter the professional world equipped with all the mandat ory skills to make a prospering career in my selected profession. According to the U.S. Bureau of Labor Statistics, the demand of marketing professionals will continue to increase at an accelerating rate. Therefore, the field of marketing will be more competitive in near future and in order to get qualified for the best positions in the well-reputed organizations, the graduates will have to make sure that they have competitive edge over their competitors. Hence, the graduates will have to prepare themselves for their career well in advance by developing their PDP during their academic years so that they can give a tough competition to other graduates (Moon, 2004). When I was considering the options for my career, I never gave a thought of making my

Free Speech on the Internet Essay Example | Topics and Well Written Essays - 500 words

Free Speech on the Internet - Essay Example These varying ideas and opinions provide the uninformed with a wide range of possibilities and sufficient grounds to make their own judgement. Hence freedom of speech, in this context, must remain untied with restrictions and laws. The criticism against freedom of speech is the fact that people may use this right in order to defame other people, develop controversies, provide an easy platform to make sex talks and the like common and negatively change people’s arguments. The criticisers believe that restrictions must be imposed in order to protect people’s privacy and reputation from the abusers of this freedom. The justification to their criticism is the increasing debates over political, social and religious issues. The increasing conflicts and worsening law and order situation provide them with the chance to stand against such freedom. In my opinion, all these arguments are, to a great extent, baseless. Milton describes in Areopagitica two kinds of people: the prudent ones and others who are imprudent. Prudent class of people are able to distinguish between good and bad, reasonable and unreasonable; imprudent, on the other hand, are unaffected by any judgements. In other words, we may say that prudent class has the power to analyze, asses and judge every event, claim or argument; whereas, imprudent do not have their own opinion and they lack the power of expressing and judging. Hence, imprudent remain unaffected by the opinions and expressions of others and prudent accept the claims only if they have any instance of truth in them. Moreover, it is also a noticeable fact, that any restrictions on freedom of speech may keep people from exposing the truth which is against society, political system or well-known personalities. In conclusion, we may say that freedom of speech is a right of people and must not be violated by unnecessary laws and regulations either in real life or on internet. Freedom

A comparison between US GAAP and German HGB

A comparison between US GAAP and German HGB A comparison between US GAAP and German HGB By January 2014 Supervisor: PERMISSION TO STORE RESEARCH PAPER IN LIBRARY AND MAKE AVAILABLE FOR USE I, Claudiu Ghiuzan, do hereby irrevocably consent to and authorize the Library of University of Applied Management Studies, Mannheim, to file the attached Research Paper entitled: â€Å"A comparison between US GAAP and German HGB†, and make such paper available for use, circulation, and reproduction by Library users at the University of Applied Management Studies, Mannheim. I state at this time that the contents of this paper are my own work and completely original. ____________________________________________ (Signature) _______________________________________________ (Date) Chapter 1 1. Introduction When the multinational enterprises work with different accounting systems it might be possible to come with different results at the end of the year. This is the case of Siemens AG with the annual report from 2000. The German corporation ´s stock has been traded on the NYSE (New York Stock Exchange) and according to their report from US GAAP (General Accepted Accounting Principles) their net income was â‚ ¬8,860 million while on German GAAP based on the same calculations their net income was reported as â‚ ¬7,901 million. This means practically 14% more net income (Bruetsch 2003). HGB and US GAAP are different accounting systems that companies use to organize their financial statements. HGB is primary used for companies in Germany and US GAAP in United States. Basically the financial reports of the multinationals are written according to the financial standards from the country they operate. This research paper will give you an overview of the main differences between the both systems and will help you to better understand the practices used by the two important market leaders in the world. Chapter 2 2.1 Literature review 2.2 U.S. GAAP The accounting standards in United States have been first set by the AICPA (American Institute of Certified Public Accountants). In 1939 AICPA created also the Committee on Accounting Procedure and after this in 1959 it was replaced by Accounting Principles Board. In 1984 the Public Company Accounting Oversight Board (PCAOB) and the Governmental Accounting Standards Board (GASB) determined the accounting standards in U.S (PWC.com, 2012). The US GAAP is influenced basically by the Common Law of United states. 2.3 German GAAP Different from US GAAP is the German HGB or Handelsgesetzbuch, a commercial code established first in 1897 and replaced in 1938 conform the European standards. The German accounting system was used also in Austria since 1938 (Investopedia.com). There are many differences between the German and U.S. accounting standards and it seems quite important for the financial employees to know them, mostly when they work in a multinational company. Some of the major differences consist in value-added tax, capitalization of software costs, personnel restructuring, employee share purchase plans, deferred income including derivatives, maintenance accruals, unrealized gains on marketable securities and share offering costs. The following section will analyse this differences and will offer a better understanding of the terms used in German GAAP and U.S. GAAP. Chapter 3 3.1 General Analyses 3.2 Value-added tax In the German GAAP the value-added tax or VAT needs to be depreciated and the VAT recoveries recorded as other operating income. Under U.S. GAAP the capitalized VAT is considered a long-term receivable rather than plant and equipment or property. For that reason the depreciation and operating income are not recognized (Alexander et al. 2004). 3.3 Personnel restructuring Under U.S. GAAP, the estimated cost of employee separation are accrued in the period that the employee accepts the offer of termination while under German GAAP these costs are often financial on the basis of the Company when it announced the intention to reduce its workforce (Alexander et al. 2004). 3.4 Deferred income including derivatives According to U.S. GAAP the income of a company from a basic agreement is to be distributed over the duration of the agreement while under German GAAP this income is to be considered in accordance with the economic useful life (Alexander et al. 2004). â€Å"Under German GAAP, gains and losses resulting from the termination of interest rate swaps are recognized in the year of termination while according to U.S. GAAP, gains and losses on interest rate swaps accounted for as hedges are amortized over the remaining outstanding period of the interest rate swap or the remaining life of the hedged position, whichever is shorter† (Alexander et al. 2004). Under German GAAP, â€Å"the foreign currency forward contracts and options used to hedge against the currency risk involved with a planned acquisition† are accounted as a hedge without affecting net income â€Å"as an offset against the acquisition cost of the investment† while under U.S. GAAP may not be accounted for as a hedge (Alexander et al 2004). 3.5 Maintenance accruals The German GAAP requires that the cost of maintenance associated to the financial year and only the ones incurred within the first three months of the following year have been accrued at every end of the period while under U.S. GAAP, the cost of maintenance is considered in the periods incurred (Alexander et al. 2004). 3.6 Unrealized gains on marketable securities Under U.S. GAAP the marketable equity securities other than investments accounted for by equity method or marketable debt, are classified as either available for sale, or as trading, or held to maturity while under German GAAP they are generally carried at historical cost. â€Å"Securities classified as trading or available for sale are reported at fair value at the balance sheet data and held to maturity securities are reported at historical cost. Unrealized gains and losses on trading securities are recorded in net income while unrealized gains and losses on securities categorized as available for sale are recorded, net of income tax, in shareholders ´ equity† (Alexander et al. 2004). 3.7 Share offering cost The share offering costs are written as extraordinary expenses in the income statement according to German GAAP while under U.S. GAAP are charged against the proceeds of the offering (Alexander et al. 2004). Jà ¼rgen Kirsch, a professor of Finance at the University of Munster explain that the essential differences between German GAAP and U.S. GAAP are seen better at the capital markets and at investors. According to his paper in the financial structure of Germany the capital markets are less important than bank loans while in USA the capital markets are more important than banks. Furthermore the shareholder structure in USA is based on broad distribution of shares while in Germany the private investors are less important (Kirsch 2012). Looking at the basis for tax calculation and distributions we can see that USA has no influence on tax law and in Germany â€Å"tax dictates financial accounting† was abolished. The distribution rules are also different under German GAAP and U.S. GAAP. In Germany building of reserves and distribution constraints are controlled by law, and there are minimum distribution rules based on single accounts. However in USA there are almost no regulations to build reserves. The board determines the distribution and it is based on group accounts (Kirsch 2012). Another significant differences between HGB and US GAAP according to KPMG, one of the biggest professional service companies in the world, are the provisions. The provisions have different recognition criteria, different measurement criteria and different selected specific areas. 3.8 Provisions Recognition criteria Under German GAAP the provisions are based more on the principle of prudent accounting while under U.S. GAAP are recorded for legal/contractual obligations or constructive obligations. The German HGB allows also provisions where no third-party liability exist for example expense accruals, planned repairs or internal costs of the year-end closing. Under U.S. GAAP a liability must exist to a third party at the balance sheet date (KPMG, 2005). Different measurement The measurement criteria are also different. Under U.S. GAAP the amount of provision is based on best estimate while HGB allows greater flexibility and accruals could be substantially higher than under U.S. GAAP (KPMG, 2005). 3.9 Foreign currency translation The German GAAP requires that the financial statements must be recorded in the Euro currency and no other currencies are allowed. Under U.S. GAAP there is no specific currency underlined (KPMG, 2003). 4.0 Tax influences on the Balance sheet According to Grabowski ´s paper under the German GAAP the tax balance sheet and commercial balance sheet are closely connected to each other while under the U.S. GAAP there are no tax influences on the financial statement because the commercial balance sheet is separated from the tax balance sheet (Grabowski, 2012). Chapter 4 5.1 Conclusion This paper provided abroad understanding of the key differences between U.S. GAAP and German GAAP and offered a better analyse of the concepts. Even though both financial systems have some differences in the structure, the basic principles do not differ so much. We can probably say that this differences are influenced by the different laws systems of the countries. Germany for example is based on civil code which has an extensive number of regulations that should be applied to as many special cases as possible and transferred to similar cases while USA is based on common law which implies a limited number of regulations. Here the rules are applied to special cases they were invented for and are decided for individual cases by jurisdiction. After all we can say that U.S. GAAP and German GAAP are simply a combination of dependable standards and due to globalization it become necessary for multinational to understand the both systems in order to operate in this powerful economies. However in the future it might be possible that companies from both countries to report their financial data just according to one financial system. References Alexander, D., Noble, C. (2004), â€Å"Financial Accounting: An International Introduction Second Edition†, Pearson Educational Limited 2004. Available at: http://books.google.de/books?id=_oe7rGbzdBsCpg=PA406lpg=PA406dq=differences+between+hgb+and+us+gaapsource=blots=iKY7Xicu3asig=3jlQYyYW0OxDFP8HJqSepxbhPGghl=rosa=Xei=-SbgUv6gHcLcswagr4HgBQved=0CF8Q6AEwBjgK#v=onepageq=differences%20between%20hgb%20and%20us%20gaapf=true [Accessed at 23 Jan. 2014]. Bruetsch, M. (2003), â€Å"U.S. GAAP and German HGB – A comparative Approach†, Oxford Brookes University, [online]. Available at: http://www.grin.com/en/e-book/14850/u-s-gaap-and-german-hgb-a-comparative-approach [Accessed at 22 Jan. 2014]. Grabowski, P. (2012), â€Å"Die wichtigsten Unterschiede zwischen HGB, IAS US-GAAPâ€Å" [online]. Available at: http://www.petra-grabowski.de/Schulungen/Diploma_Bilanzierung/Bilanzierung-8_Unterschiede_IAS_HGB_US-GAAP.pdf [Accessed at 23 Jan. 2014]. Kirsch, H., J., †International Financial Reportingâ€Å", Institut fà ¼r Rechnungslegung und Wirtschaftsprà ¼fung Westfà ¤lische Wihelms-Università ¤t Mà ¼nster 2012, [online]. Available at: http://www.wiwi.uni-muenster.de/25/content/html_de/studieren/material/11wise_IRL_Kap1.pdf [Accessed at 22 Jan. 2014]. KPMG (2003) ‘Implementing IFRS – Extract from: IFRS compared with US GAAP and German GAAP’ [online]. Available at: http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/IFRS-German-GAAP-O-200303.pdf [Accessed at 23 Jan 2014]. KPMG (2005) â€Å"Provisions-Significant differences between IFRS/HGB/US-GAAP† [online]. Available at: http://www.agig.de/53-2.pdf [Accessed at 23 Jan. 2014]. Investopedia (no date available), â€Å"Handelsgesetzbuch-HGB† [online]. Available at: http://www.investopedia.com/terms/h/hgb.asp [Accessed at 23 Jan. 2014]. PWC (2012), â€Å"AP: similarities and differences- 2012†, [online]. Available at: http://www.pwc.com/us/en/cfodirect/issues/ifrs-adoption-convergence/ifrs-and-us-gaap-similaries-differences-2012.jhtml [Accessed at 23 Jan. 2014]. 1

The History of Harlem - Cultural Epicenter of America’s Black community

Over a significant time frame, African Americans have been forced to endure numerous hardships – one of which being the negatives stigmas that unfairly generalize their people, culture and way of life. Therese stereotypes of a whole nationality label Blacks as, â€Å"superstitious, lazy, ignorant, dirty, unreliable, (and even) criminal,† (â€Å"Stereotypes†). Such generalizations are products of the public’s perception, which has been diluted by rooted historic and current prejudice as well as the media’s conveyance of a well-known African American cultural center: Harlem. Despite negative connotations associated with it, Harlem stands as a community that strives to flourish and maintain its strong cultural status. George Canada, the founder of the Harlem Children’s Zone, states, â€Å"People think kids are all violent, and they’re all out fighting and shooting. Most of our children want to grow up in a peaceful community where they c an live their lives and become successful adults† (â€Å"Your City†). Because this area has been subject to consistent historic change, its past is rocky, which accurately mirrors the struggle of the African American people. In order to achieve a better understanding of both the African American community and its cultural hub, it is essential to know the area’s unique cultural history. From Renaissance to riots; drugs wars, violence and poverty, Harlem’s history as the cultural epicenter of America’s Black community may shed some light on the evolution of its current culture, people and stereotypes. In the 1920s, Harlem, New York had reached a cultural peak; â€Å"it became the most famous and influential black American ghetto† (Weisbrot). With the migration of African Americans to the north, Harlem became heavily concentr... ...l P. "Chapter 9: Harlem Renaissance - A Brief Introduction." A Research and Reference Guide - An Ongoing Project. 2 Feb. 2008. PAL: Perspectives in American Literature. 13 Nov. 2008 . "Stereotypes of African Americans." Stereotypes of African Americans. June 2008. Wikipedia. 28 Nov. 2008 . Weisbrot, Robert. "Harlem." Encyclopedia of Urban America. 340-41. Ebooks. OhioLink. Cincinnati. 13 Nov. 2008 . "Your City, Your News." NY1. New York City. 13 Aug. 2008. Harlem Children Rally Against Gun Violence. 13 Aug. 2008. NY1. 20 Nov. 2008 .

Convocation: Better and Dr. Wilson

Convocation 2012 Response Paper Quam Onigbanjo As students poured inside of the auditorium, and the Morgan State alumni and faculty made their entrance, the first convocation of the 2012 school year began. The air was filled with peaceful music from the choir, as well as buzz of noise from the crowd. The aisles and staircases were packed with students trying to get seated near their friends. After most of the students were situated and the choir stopped singing, Dr. David Wilson began his introductory speech. Dr.Wilson began with greeting the new and or returning students and faculty. Then, Wilson starts to get into the depth of his speech by talking about how Morgan can, and is expanding into a generally better place. Wilson speaks of the newly built CBETS Building and about plans to build the Earl G. Graves business building. Wilson also talks about starting to improve the Jenkins building and softball fields. As Dr. Wilson spoke about the physical improvements that are planned for the campus, an aura of excitement came about the crowd.The part that seemed to excite the crowd the most was the announcement of the demolition of Montebello and the Soper library in order to create a new building that would take over Montebello’s duties. A general sense of pride filled the auditorium. The idea that Morgan was on its way to obtaining a better campus pleased everyone. As, a small HBCU in the middle of Baltimore city, Morgan’s campus does not compare to that of UMD College Park, which many students at Morgan would prefer to go to.However, it is clear that as Morgan is expanding into an even more beautiful campus, students and staff will be more confident in their school and will be encouraged to represent Morgan with some pride. As, the president continued his speech, the auditorium remained quiet with all eyes focused on him. Dr. Wilson then started talking about respect and conduct. This topic was guareanteed to come up as Morgan has been in the news is the past weeks due to a shooting in the student center. Dr.Wilson made a general message that was meant for everyone when he says to â€Å"respect yourself with the highest dignity and don’t accept things that go against who you are†, implying that you should have respect for yourself and one another in order to create a better environment for everyone. Due to the events in the past few weeks, Morgan’s name has been in the news for very bad reasons. These reasons were due to students at Morgan involved in murder and cannibalism, as well as stabbings and shootings.Although these events show a negative image to the outside world about Morgan State University, it is understood that Morgan is a school that is advancing and on its way to being a prestigious college. As a closing remark, Dr. Wilson wanted his staff and students to know that everyone should conduct themselves in the highest manner. This is to ensure that unfortunate events such as the ones that have occurred in the recent past do not occur again and that we as a university can restore our name contrary to what media portrays us.He closes his speech with encouraging his audience to find a deep respect for knowledge, learning, and education, as these should be the primary goals of any institution. After the choir sang the Alma Matter, a sense of inspiration seemed to have spread through the room as people were exiting the auditorium. The President has sent his message for the 2012 school year, which was to make Morgan a better place together.

The United States versus United Nations

The United States versus United Nations stability in Kenya. After trying for all this long without a desirable result, America decided to send former secretary of state Condoleezza Rice again with Kofi Annan to go and lead the mediation once more between the Kenyan leaders. After the negation of these two leaders sent by America, there was a better change whereby Kenyan leaders come to an agreement. From that time America is still looking into the Kenyan Politics and is even trying to make sure that justice prevails even after the past post-elections crisis. Another aspect that we have seen America participate directly is its intervention in South Korea. South Korea has had a plan to make nuclear bombs and other weapons of mass destruction. America is against inhuman activities and other action that may cost human life. Therefore, it forced itself into this issue. America has made its best to advice South Korea against such dangerous weapons that may cost the world. There have been a great problem between south and North Korea, until now this problem still exists but its minor, therefore North Korea have been trying to come up with sophisticated weapons against south Korea. America has been sensitive about this and it is still keeping an eye on what is happening in North Korea. America is discouraging North Korea of this activity until now. There are many activities, which we have seen America involving in even without the aid of united nation Just to make sure that there is peace and stability among the nations. United States of America has participated greatly in the issues to do with human rights. When you recall the history in Iraq, you can understand what kind of a person Saddam Hussein was. Saddam Hussein was a dictator and a terrorist as well. Many people in Iraq were unsatisfied with his leadership. The United States of America was unpleased with the massive destruction of people under Husseins rule and fought towards his downfall. At last, America decided upon the hanging of Saddam. This was a decision by America in order to provide peace and stability in Iraq. Actually, in the United Nations America has played a big role to ensure that peace prevails in many places of the world. We have witnessed America sending out its army to solve problems in many nations. America participates both direct and indirectly to ensure there is stability and peace among the nations. Veto power Veto power is the ability of a certain country to reject legislation or other government measures. With this definition, we build understanding on what the United States of America is. In the United Nations, America some times makes actions without consulting or goes against this. One of these actions is the Hanging of Saddam. According to the Roman Catholic Saddam was not supposed to receive a death penalty because it is against humanity and God is the only Judge over life (Leyden, par 2). The United Nations had not come to an agreement of hanging Saddam. America on seeing the harm that Saddam had done would not agree with any other decision other than hanging Saddam. America went ahead to hung Saddam without prior approval from the United Nations. This shows how America exercised its veto power. There are some other things that America makes personal decisions over them. During the time of the North Atlantic Treaty Organization (NATO) many Europeans nations, America included were using the nuclear bombs in the world war. Afterwards America was against the use of these bombs. Other nations doubted America, thinking America was flattering them. At last, America refused to sign some of the treaties and walked out of the organization. Americas action to stop the use of nuclear was not a decision of the NATO organization. This also provides a reason of America exercising its veto power. America at times may go against agreements of the United Nations or other organization in order to save a situation. The other reasons of America going against the discussed reached rules in the United Nations are to provide quick actions to some situations that look so demanding.

The Death of Catherine the Great

The Death of Catherine the Great There is a well-known legend surrounding Empress Catherine the Great of Russia, and it involves a horse. The myth is that Catherine was crushed to death by a horse while attempting to have sex with it. Usually, the collapse of a harness or lifting mechanism is blamed. This would be bad enough, but theres a second myth thats often added when debunking the first. The second myth is that Catherine died on the toilet. But, whats the truth? The truth appears to be that Catherine died in bed of illness. There were no equines involved, and a Catherine with horse nexus was never attempted. Catherine has been slandered for several centuries. The Horse Myth Catherine the Great was Tsarina of Russia, one of the most powerful women in European history. So, how did the idea that she died while attempting an unusual practice with a horse become one of the most virulent myths in modern history, transmitted by whispers in school playgrounds across the western world? Its unfortunate that one of historys most interesting women is known to most people as a beast, but the combination of perverse rudeness and the relative foreignness of its subject makes this a perfect slander. People love hearing about sexual deviance, and they can believe it of a foreign person they dont know much about. So if Catherine didnt die while attempting sex with a horse (and just to reiterate, she absolutely, 100% didnt), how did the myth arise? Where did the fireless smoke come from? During past centuries the easiest way for people to offend and verbally attack their female enemies was sex. Marie Antoinette, the hated queen of France, was subjected to printed myths so deviant and obscene they would make spam emailers blush and certainly cant be reproduced here. Catherine the Great was always going to attract rumors about her sex life, but her sexual appetite, while modest by modern standards, meant that the rumors had to be even wilder to make up the ground. Historians believe the horse myth originated in France, among the French upper classes, soon after Catherines death, as a way to mar her legend. France and Russia were rivals, and they would continue to be on and off for a long time (particularly thanks to Napoleon), so both slated the citizens of the other. If this all seems a bit odd, consider that even in Britain in 2015, Prime Minister David Cameron was accused of an intimate act with a dead pigs head by a political enemy, which was widely reported, and which threatens to become a popular footnote to his governance. David Cameron may no longer be Prime Minister, but the pig jokes remain. It still happens today just as easily as it happened to Catherine the Great. Perhaps even easier, see below. The Toilet Myth However, in recent years another myth has emerged. Take a quick look around the web, and youll find pages debunking the idea of Catherine with the horse while stating that the great Empress of Russia died while on the toilet. Admittedly such sites are quick to point out another fact as myth, that Catherine’s bloated body was so heavy it cracked the toilet (this variation was also spread by Catherines contemporary enemies), but the toilet features prominently nonetheless. Indeed, some sources quote this from John Alexanders marvelous biography of Catherine: Sometime after nine chamberlain Zakhar Zotov, not having been summoned as anticipated, peeked in her bedroom and found nobody. In a closet adjacent, he discovered the Empress on the floor. With two comrades Zotov tried to help her up, but she barely opened her eyes once before emitting a faint groan as she exhaled and lapsed into unconsciousness from which she never recovered. If you take closet to mean water closet, another name for a toilet, the quote seems fairly conclusive. Unfortunately, this fact isnt true but the product of a desire for belittling humor. The toilet is a common enough location of death to be true, but still intrinsically humiliating, especially for a great Empress. Much the same process is behind the spreading of this myth; its just a little bit nicer and easier for the storyteller to be polite about. The truth is in the next section of Alexanders book. The Truth: Catherine may have never recovered full consciousness after her collapse, but she wasnt yet dead. Alexanders book goes on to explain (in paragraphs rarely quoted) how Catherine was laid in her bed as doctors tried to save her body and priests made rites to save her soul. Throughout she was racked with pain, her convulsing appearance causing great distress to her consorts. It was over twelve hours after Zotov found her, well past nine oclock at night, that Catherine finally died of natural causes, in bed and surrounded by friends and carers. Legacy She could have been remembered internationally for many things, but sadly most people know her for horses and toilets. In a sense, her enemies in France have won the longest game of all, because while Catherine dominated her era, the historical memory of her is tarnished, and the internet has turned the whole world into one giant school playground for rumors and hate to be spread, meaning Catherines reputation is unlikely to be corrected anytime soon. Source Alexander, John T. Catherine the Great: Life and Legend. 1 edition, Oxford University Press, November 3, 1988.

Ethics of disaster planning and response Essay Example | Topics and Well Written Essays - 250 words

Ethics of disaster planning and response - Essay Example This will ensure that the solutions and decisions are culturally acceptable (Schroeder, 1997). I had not considered the fact that offering donation and aid when a disaster strikes brought about value competition and complications. The assumption was that there were no conditions in offering aid but it was strictly an altruistic act on the part of the donors which means they wanted nothing in return and thereby abiding to the values and culture of the locals they have offered to support but according to Schroeder (1997), there are usually conflicting national public policy and standards of justice when responding to disasters. The western countries which come to assist the locals with disaster response come with their values and standard of justice which they use as a condition to offer aid which the locals claim is not fair. They insist that the diverse opinions of both the donors and recipients of the donation that have experienced the disaster must be taken into consideration before making any final decisions. Schroeder, K. (1997). Disaster Declaration and Response. In Jenson, E. Disaster Management Ethics (pg. 57-66). Retrieved from:

Advertisings Fifteen Basic Appeals Essay Example | Topics and Well Written Essays - 1000 words

Advertisings Fifteen Basic Appeals - Essay Example Like most Advertisements aiming to persuade us into buying a certain product or service the advertisement employs a degree of persuasion to the tune of tapping into our emotional financial and sub-rational (Fowles) perspectives and subconsciousness. The aim of any advertisement then in Fowles observation is to permeate the inner layer of the subconsciousness to play with our securities and insecurities. Now coming to this advertisement under analysis it is as mentioned before about a financial services company, from the renowned Toyota Group. The Advertisement claims to be able to help college students in particular with funds and finances to be able to afford a car during their rocky college years when they have no stable source of income. The question here that springs to the mind can be very colloquially put as â€Å"So what’s the catch?†.The catch is what lies in the small print at the bottom of the page which will be discussed later. The first thing of utmost importance here is whether Fowles's psychological analysis that advertisers will try to sell anything to us in a box by packing it to get around the need for rational thinking and critical reflection. The advertisement is all set in white with what seems to be a college freshman displaying all signs of frustration due to some unknown matter in the first instance. Curiosity demands that the reason for this frustration should be traced. The problem here is that in the first instance the Advertisement seems to remind us of old Advertisements for Intel computers or maybe some software. Then it states â€Å"sociology term paper due at 9 am† and then it states that the computer of what is the screaming college freshman has crashed somewhere 45 minutes before the date of submission. At this point the consumer is confused.

Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words

Strategic Marketing Managment - Case Study Example They have tried their hardest to keep Google away from the shores of book scanning and digitizing to millions of readers worldwide. What their point of view does is to present a gloomy picture of the thinking that the Authors Guild have and how they want to earn from each and every opportunity that comes their way. The basic objection to the digitizing and book scanning aspect is that Google makes use of these excerpts on its web pages which are filled with advertisements thus accounting to huge returns on the part of Google in the form of advertising revenues and marketing shares. There seems to be no other way than to adopt the advertising bandwagon since Google is a public domain in the present times more than anything else and any and everybody can copy, view and scan whatsoever he or she wants for their reading pleasure (Author Unknown 2005). The search engine does its best to make the texts, which can range from parodies to excerpts of the various books, presentable to all and sundry and it is only with the naivety attached with this thinking perspective of the Authors Guild that the project seems to hit the doldrums. Moving further ahead, the Authors Guild raises the point that Google is infringing the copyright laws whereby it has gone a step ahead of its competitors like Yahoo and the like and presented the books in a scanned mode (Brumfield 2005). What the Authors Guild forgets is the fact that it is for the betterment of the readers themselves – for whom the books are written in the first place. The Authors Guild is basically opposed to the Google Print Library Project which has the basic functioning of scanning nearly all parts of a particular book which has been taken from the libraries of University of Michigan, Stanford University, Harvard University, Oxford University and the New York Public Library (Author Unknown 2005). These texts are easily searchable courtesy the Google search engine and thus the intended users (readers) can easily g o through the contents of the books on view. The aspect of advertisements on these web pages where the texts are made available through the search corridor is something that raises quite a few eye brows on the part of the Authors Guild and thus they come up with the faintest of lawsuits which asks to prohibit the searchable capacity of these books through the help and facilitation of Google. The President of the Authors Guild, Nick Taylor suggests that this perspective alone presented by Google is a clear cut violation of the copyright laws and hence the searchable capacity made available on the part of Google should be taken away as far as Google is concerned (Kuchinskas 2005). The Google authorities are rightfully pointing out the benefits that the general viewers (readers) of these books would indeed have and not only that but also the sale of these books would increase as a result, an aspect which could draw huge revenues for the authors who have penned down these books. Somehow or the other, they seem to forget this very vital aspect. As a business entity, Google extracts money and in more business like terms, the revenue from allocating space in the form of banners, buttons and hyperlinks to advertisers at rates which are not only cost effective but also aim at bulk deals (Mills 2005). With this, Google gives them an opportunity to come back and invest more and more with the help of ads since they (advertisers) believe that they get the best possible